A Social media Wall comprises a set of engaging public visualizations, installed in the premises of a large event, generated from social media data and content, as well as other data (e.g. collected from apps) related to the event.

As social media is turning indispensable for event planning and promotion, stakeholders of the event ecosystem should manage and leverage the user generated social content throughout the lifecycle of the event. To provide richer event experiences, ensure attendance and attendee engagement, event organizers have to think out of the box and find new ways to display social streams as part of their event. Social Wall provides numerous opportunities for event organizers to showcase social media analytics, drive conversations, dynamically demonstrating content real-time and make something truly memorable for their event’s participants.